The Value of Celebrity Endorsement - Celebrities can add special value to your brand or organization. The strong benefits of celebrity association or endorsements include:
- Raising brand or campaign awareness.
- Raising a brands profile and media coverage.
- Attracting new audiences and customers.
- clarifying key messages and issues.
- mobilize public opinion and involvement.
- Contributing to brand repositioning in the public perception.
- Reinvigorating a long running campaign.
It should be no surprise that Celebrity Endorsements or Celebrity Spokesperson can enhance a brand or image. But it is also statistically proven to raise the opinion of a brand with consumers. Brands can raise their image with consumers with the right celebrity, this can achieve a proven positive impression feeling with the people who matter… customers.
Celebrities can be used in a variety of situations:
- Signing autographs
- Demonstrating products
- Conducting seminars
- Modeling clothing
- Posing for photographs with customers and employees
- Endorsing your products in advertisements and promotional materials
Latch on to a good celebrity, one who will bring instant recognition, and your product and services can receive the same recognition. Use celebrity endorsements to boost your products’ awareness, your company’s sales and your bottom line.